The Grey Card Shot. Part of the process of ensuring you get beautiful images is colour correction. It’s how professional photographers make sure they get your skin tone correct and you don’t end up green, pink or yellow.

We have taken thousands of these photos and my assistant on this shoot @waterfallsandwaves is our beloved “guinea pig” holding the card, so I can make sure all your images are looking fabulous

For those who geek out on the technical details like me...
“Middle gray is the universal measurement standard in photographic cameras. To calibrate light meters, whether in a camera or hand held, the 18% gray card was conceived. It is assumed that the measurement taken by a meter gives the exposure for a shot so that some of the light reflected by the object measured is equivalent to middle gray.

In the sRGB color space, CIELAB middle gray is equivalent to 46.6% brightness. In 24-bit color, this is rounded to RGB value (119,119,119) or #777777.”- Wikipedia